L’Oréal Paris, a global beauty brand, has announced Nigerian actress and entrepreneur, Temi Otedola, as its Digital Brand Ambassador.
This appointment makes her the first Nigerian ever to represent the France-based brand and now places her alongside international icons Kendall Jenner and Viola Davis.
In a statement by the global brand, L’Oréal Paris described Temi Otedola as having a unique style blended with confidence and passion for beauty.
“Temi’s unique style, confidence, and passion for beauty perfectly embodies the L’Oréal Paris ethos of empowerment and sophistication,” the statement reads in part.
The brand further stated that its partnerships and initiatives are dedicated to promoting equal rights and self-esteem. “Because I’m Worth It”, the L’Oréal Paris slogan coined in 1971, is no less relevant today,” it read.
“For many years, it has honoured extraordinary women who volunteer their time to serve their communities. Temi Otedola’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and communities.
In a statement, Otedola expressed her excitement about the collaboration, emphasizing the importance of representation and the opportunity to inspire young women worldwide. “Words cannot describe how honoured I am to partner with L’Oréal Paris Makeup. L’Oréal Paris was amongst the first beauty products I was introduced to as a young girl playing with my mother’s makeup. I have grown up loving their products and deeply respecting the company’s values and vision.” she said.
This announcement comes as L’Oréal Paris continues to expand its roster of ambassadors, each bringing their unique narratives and strengths to the brand.
