Social media giant X recently announced a significant update, expanding its audio and video calling features to all users, regardless of their subscription status. Previously, these features were only available to X Premium subscribers, a paid tier of the platform.
This move signals a clear shift in X’s strategy, aiming to increase user engagement and potentially compete with established video calling platforms like WhatsApp and Messenger.
Previously, free X users could only receive video calls, creating a frustrating experience for those without a Premium subscription. Now, users can initiate and participate in video calls, fostering a more interactive and engaging platform.
The expansion of video calls comes amidst a growing market for online communication tools. Platforms like WhatsApp, with its established user base and user-friendly interface, remain strong contenders. However, X’s existing user base and established brand recognition could give them an edge.
