Nigerians in the diaspora can now support their loved ones back home daily needs ranging from grocery shopping, utilities, medical support, among others without having to be physically present, with just a click using Cowriecrowd.
Cowriecrowd is a US-Based cross-border marketplace platform founded in 2024 by Olusola Adun, a US-based lawyer who is the CEO and Temitayo Odetayo who doubles as the co-founder and a Financial adviser.
The founders, both serial entrepreneurs, realised that Nigerians could easily receive money from loved ones abroad through various cross-border channels. However, they believed that these individuals could benefit even more. They decided to create a marketplace where they could access a variety of products and services delivered to their families on their behalf.
This comes at the time when the Central Bank of Nigeria has stopped dollar cash payout by the international monetary operators in Nigeria.
As all payout to beneficiaries will be carried out based on the prevailing market rates at the nation’s official foreign exchange market rate.
Cowriecrowd, the self-service fully integrated platform which connects the diaspora more intimately to the needs of their family and dependants in ways simply sending money can’t.
Odetayo, who is the co-founder said the platform focus is on essential areas such as food security, access to affordable healthcare, assistance with core utilities , education and medical support among others.
According to him, the platform eliminate or reduce the need to always send money directly as they now have 100 percent control of how, in what amount and for what items the remittance dollars they send home is used.
He said, “We have a grocery store servicing large population centers like Lagos, Abuja, Port Harcourt and Ibadan environs, where from anywhere in the World they reside, the Nigerian Diaspora can now select basic food items, add on to a cart and check out similar to shopping on Walmart or amazon and those items will be delivered within 24-48 hours to any provided address in these initial launch cities.”
